Ba Khia Dam Doi project – a product to build the brand of the homeland, established the project includes 2 members: Tran Thi Xa (team leader) and Nguyen Van Mien. Building the project with the goal of improving the value and keeping the cultural identity of Ba Khia salt industry in Ca Mau.
With the desire to create a clean Ba Khia production line to improve the value of Ba Khia salt products in Ca Mau on the motto “Give quality – Receive faith”, paying attention to every smallest piece from raw materials. Select finished products and consume in the market towards developing and building district brand from local specialties based on clean criteria without chemicals.
With a disquieting belief that Ba Khia products on the market are mostly sold on the market without origin and quality standards for users who are confused when accessing the product. Another reason to end the project is that Ba Khia salt industry is recognized as a national intangible heritage recognized by the world, and is a typical product of our homeland Ca Mau. I. . Why is there no one to set up standards to upgrade valuable products. From those two sorrows, we built the project and implemented the Ba Khia Dam Doi project – A product to build a brand for the homeland. Up to now, we have developed a standard for Ba Khia, currently Ba Khia Dam Doi is the only 3-star OCOP product of Ca Mau province in the field of Ba Khia.
Currently, we have developed products from Ba Khia: Ba Khia salt, Ba Khia mixed with 02 flavors: Ba Khia mixed with sweet and sour, Ba Khia mixed with sweet and salty. Ba Khia fresh, preliminarily processed, frozen, and Ba Khia rieu have stable consumption and up to now, I have 03 products made from Ba Khia meeting OCOP standards which are Ba Khia whole, Prepared Ba Khia and Trieu Ba Khia.
With a pre-built program, next week, I will approach the tourism market to develop a special selling point called Bun rieu Ba Khia to attract tourists when coming to Ca Mau to visit. At the end of the fourth quarter of 2022, we will complete the supply chain products for special selling points of Ca Mau and the provinces.
Implemented with enthusiasm, the project is developed in the direction of innovation in order to improve the value of products from Ba Khia with the desire to build brands and specialties for the homeland and create jobs for local people.